Coaching

Let's make this list short and sweet with thought provoking reflections. These trends in human needs and behaviour do and will greatly influence the Coaching Industry. People need help and support, now more than ever. "Their worst enemy is themselves." Negative self talk, addictions and overall "unbeneficial brain wiring"... The question becomes if Coaches are equipped with tools to catalyse the positive change people need? 1. The Quest for Quick Fixes In a world that celebrates instant gratification, the allure of quick fixes is undeniable. The Coaching Industry faces a paradox: while coaching serves as a crucial preventative measure, individuals often seek it out only when in dire need, expecting immediate solutions. This trend underscores a vital truth - real change demands time and commitment. The challenge for coaches is to communicate the value of sustained effort and gradual transformation […]

Here is the list of what I see are the 6 toughest truths of the Coaching Industry. They are not necessarily in the order of importance for their "negative" impact on the Industry. While reading these, please consider them as the "pink elephants" in the room. Clients outside of the Industry "see them" and have their doubts, concerns and questions. But Coaches unfortunately don't see them. Therefore, the communication between potential clients (even friends and family) and Coaches might be strained. With these tough truths, no amount of persuasion or convincing calms a potential client. These are not necessarily "your issues" as a Coach. They are "Industry issues". When reading these, with an open mind, remember that people outside of the Coaching Industry might be hesitant to hire a Coach exactly for the 6 truths stated below. ONE: Certification Issues […]